McTOBERFEST - September 26, 2026 | Annual Holiday Fundraiser for cancer support and community service - December 5, 2026 | Family charity event.
2026 partnership and sponsorship opportunities
Elevate Your Brand. Empower the Cure.
Elevate Your Brand. Empower the Cure.
Elevate Your Brand. Empower the Cure.
One Mission. Two Iconic Cities. Zero Limits.
For more than 25 years, the Brothers McMurray family has fought cancer with heart, purpose, and persistence. Born from a bond of twelve siblings and the resilience of four survivors, we exist to unite families and provide life-saving research and care.
Partnering with the Brothers McMurray Family Charity means aligning your brand with a trusted cause while promoting community engagement and delivering meaningful visibility that fosters deep audience trust.
We are seeking partners, not just sponsors, to join us for two premier events designed to create partnership opportunities that unite Illinois and beyond in the fight against cancer.
The 2026 Event Series
McTOBERFEST | Peoria, IL | September 26, 2026
A high-energy autumn celebration in the heart of Central Illinois at Jimmy's Bar in West Peoria. We’re bringing the community together for a mission-driven festival that proves our impact reaches far beyond the Chicago skyline.
Annual Holiday Fundraiser: Chicago, IL | December 5, 2026
The grand finale. Join us on the 99th Floor at Skydeck Chicago, Willis Tower for an unforgettable evening at the top of the world, celebrating a quarter-century of compassion.
Let’s Make History Together.
We are looking for partners who are ready to scale new heights. Whether you’re looking to entertain top clients 1,353 feet above Chicago or connect with the hardworking heart of Peoria, we have a tier that fits your goals.
Ready to elevate your brand and our mission?
Be part of the year that changes everything.
The Value: Beyond the Banner
Elevate Your Brand. Empower the Cure.
Elevate Your Brand. Empower the Cure.
Sponsoring the Brothers McMurray isn't just a line item on a budget—it’s a partnership that has demonstrated proven impact for a quarter-century. In 2026, we’re excited to elevate our mission from the heart of Peoria to the 99th floor of the Willis Tower.
We don't just want your logo; we seek your leadership. Here’s why partnering with the Brothers McMurray presents the best community engagement and partnership opportunities for your brand this year:
A "Money-Can't-Buy" Experience: As a partner, you’re more than just an attendee; you’ll be hosting your stakeholders at the world’s most exclusive venue. The Skydeck on the 99th floor offers a prestige that reflects beautifully back on your brand.
Full-State Visibility: Why limit yourself to just one market? Our 2026 series secures the loyalty of Central Illinois through events like McTOBERFEST and reaches the influential Chicago area elite at our Holiday Fundraiser.
The "Halo Effect": We have dedicated over 25 years to building a reputation founded on transparency and compassion. By standing with the Brothers McMurray, you inherit the trust of a community that understands we deliver on our promises.
The Mission: Your Impact in Motion
When you sponsor this series, you contribute to the next chapter in the fight against cancer. Your support:
Funds the Breakthroughs: Directly powers research that saves lives.
Supports the Survivors: Provides a safety net for families during times of crisis.
Strengthens the Community: Demonstrates that when Illinois businesses take the lead, people truly heal.
McTOBERFEST
September 26, 2026 - West Peoria, Illinois
McTOBERFEST brings nearly 200 community members together for a festive afternoon of fun and fellowship at Jimmy's Bar. We proudly collaborate with OSF HealthCare Cancer Institute as an independent community partner, united by a shared commitment to their mission. Now in its 4th year, your sponsorship with Brothers McMurray offers authentic, local visibility while supporting important community engagement and partnership opportunities. Click here to sponsor or contribute an in-kind donation for this event.
annual holiday fundraiser
December 5, 2026 - Chicago, Illinois
More than 300 guests from across the United States and Canada gather for a night where your brand is woven into an electric, high-touch experience above the city. From gourmet bites and live music to a silent auction and heartfelt giving, sponsor visibility feels elevated and impossible to ignore.
For over 25 years, this legacy evening has not only elevated brands but also fostered community engagement and united partners around the mission of conquering cancer together. Brothers McMurray is proud to work alongside the Robert H. Lurie Comprehensive Cancer Center at Northwestern University, highlighting valuable partnership opportunities in our collective fight against cancer.
Scaling New Heights in the Battle Against Cancer—One Story, One Floor, and One Community at a Time.
The View & The Vibe: Take in 360-degree views stretching across four states from a world-class party that is truly in a league of its own.
The Soundtrack: High-energy live music will vibrate through the 99th floor, keeping our spirits as high as the altitude.
The Flavors: Embark on a curated culinary journey featuring our signature Mezze Experience and festive holiday libations.
The Thrill: Bid on the extraordinary in our Premier Silent Auction, featuring luxury tech and bucket-list travel packages.
The Magic: With the Willis Tower as our canvas, expect the unexpected—from celebrity sightings to surprises that can only happen here.
**All VIP Tickets Include pre-event access to Chicago Museum and access to the Ledge™ (103rd Floor)
***All Premium Tickets Include pre-event access to Chicago Museum.
Medallion Sponsor - $5,000
Friends & Family Sponsor - $500-$999
Silver Sponsor - $1,000-$4,999
1 available
Own the crown jewel of the evening with exclusive "Powered by" naming rights, premier placement across event branding, and a valuable partnership opportunity for Brothers McMurray. Enjoy 8 VIP tickets and reserved seating as part of this ultimate power move, ensuring maximum prestige and community engagement.
Silver Sponsor - $1,000-$4,999
Friends & Family Sponsor - $500-$999
Silver Sponsor - $1,000-$4,999
5 available
Experience the evening with 4 VIP tickets and gain significant visibility in the silent auction, promoting community engagement. This is a smart, high-value approach to showcase your partnership opportunities in front of mission-driven guests.
Friends & Family Sponsor - $500-$999
Friends & Family Sponsor - $500-$999
Friends & Family Sponsor - $500-$999
Experience recognition across all digital platforms before, during, and after the event, along with 2 Premium tickets. This is a warm and accessible way to support the Brothers McMurray mission and enhance community engagement, while also exploring valuable partnership opportunities to be part of the celebration.
In-Kind Partner
Friends & Family Sponsor - $500-$999
Friends & Family Sponsor - $500-$999
Products/Goods for Silent Auction or Raffles.
Brothers McMurray invites you to donate products or goods to the silent auction or raffle. Your contribution can enhance community engagement and create valuable partnership opportunities, playing a significant role in the success of the event.
Entertainment Partner - $4,000
Mezze & Mixology Partner - $2,000
Mezze & Mixology Partner - $2,000
1 Available
Own the stage with exclusive main stage signage and a dedicated emcee introduction spotlight, fostering community engagement and showcasing our partnership opportunities. This package includes 6 VIP tickets and reserved seating for your team from Brothers McMurray.
Mezze & Mixology Partner - $2,000
Mezze & Mixology Partner - $2,000
Mezze & Mixology Partner - $2,000
2 Available
Your brand, along with Brothers McMurray, will be prominently featured in every guest’s hand all night long at every food station and bar on the 99th floor of Skydeck Chicago. This unique engagement offers excellent community engagement and valuable partnership opportunities, and includes 4 VIP tickets and reserved seating for your guests.
Photography Sponsor - $1,200
Mezze & Mixology Partner - $2,000
Photography Sponsor - $1,200
2 Available at $600 each
Elevate your brand visibility through a partnership with the Brothers McMurray! Gain exposure on every guest photo by utilizing our step-and-repeat backdrop placement, along with a digital overlay on each image. This exclusive package also includes 2 Premium tickets to the event, enhancing your community engagement efforts.
Coat Check Sponsor - $800
Mezze & Mixology Partner - $2,000
Photography Sponsor - $1,200
2 Available at $400 each.
Brothers McMurray offers first and last touch branding at the entrance, greeting every guest as they arrive and leave, enhancing community engagement. This opportunity includes 2 Premium tickets to the event, making it a valuable partnership opportunity.
Naughty or Nice Ice Luge - $2,000
Elevated Experience Partner - Customizable Packages
Naughty or Nice Ice Luge - $2,000
1 Available
Be the premier element of the cocktail and mocktail scene by ensuring your brand, including Brothers McMurray, receives the most exposure all night. Our custom ice luge for your signature cocktail and mocktail will showcase your company logo, creating a memorable 'naughty or nice' experience. This partnership opportunity also
1 Available
Be the premier element of the cocktail and mocktail scene by ensuring your brand, including Brothers McMurray, receives the most exposure all night. Our custom ice luge for your signature cocktail and mocktail will showcase your company logo, creating a memorable 'naughty or nice' experience. This partnership opportunity also includes 4 VIP tickets, enhancing community engagement at the event.
Gelato Cart - $3,500
Elevated Experience Partner - Customizable Packages
Naughty or Nice Ice Luge - $2,000
SOLD OUT
Enhance your community engagement with a sweet partnership opportunity featuring your company, Brothers McMurray, on our gelato cart. Showcase your logo branded on the cart, cups, or napkins, complemented by special "Churned By" signage. This package includes 4 VIP tickets.
Elevated Experience Partner - Customizable Packages
Elevated Experience Partner - Customizable Packages
Elevated Experience Partner - Customizable Packages
Have something else in mind? We’d be excited to hear your creative sponsorship or partnership opportunities with Brothers McMurray and explore how we can shape them into something memorable that elevates your brand and enhances community engagement.