McTOBERFEST - September 26, 2026 | Annual Holiday Fundraiser - December 5, 2026
2026 partnership and sponsorship opportunities
Elevate Your Brand. Empower the Cure.
Elevate Your Brand. Empower the Cure.
Elevate Your Brand. Empower the Cure.
One Mission. Two Iconic Cities. Zero Limits.
For more than 25 years, the McMurray family has fought cancer with heart, purpose, and persistence. Born from a bond of twelve siblings and the resilience of four survivors, we exist to unite families and provide life-saving research and care.
Partnering with the Brothers McMurray Family Charity means aligning your brand with a trusted cause while delivering meaningful visibility and deep audience trust.
We are looking for partners, not just sponsors, to join us for two premier events designed to unite Illinois and beyond in the fight against cancer.
The 2026 Event Series
- McTOBERFEST | Peoria, IL | September 26, 2026
A high-energy autumn celebration in the heart of Central Illinois at Jimmy's Bar in West Peoria. We’re bringing the community together for a mission-driven festival that proves our impact reaches far beyond the Chicago skyline.
- Annual Holiday Fundraiser: Chicago, IL | December 5, 2026
The grand finale. Join us on the 99th Floor at Skydeck Chicago, Willis Tower for an unforgettable evening at the top of the world, celebrating a quarter-century of compassion.
Let’s Make History Together.
We are looking for partners who are ready to scale new heights. Whether you’re looking to entertain top clients 1,353 feet above Chicago or connect with the hardworking heart of Peoria, we have a tier that fits your goals.
Ready to elevate your brand and our mission?
Be part of the year that changes everything.
The Value: Beyond the Banner
Elevate Your Brand. Empower the Cure.
Elevate Your Brand. Empower the Cure.
Sponsoring the Brothers McMurray isn't just a line item on a budget—it’s a partnership with a quarter-century of proven impact. In 2026, we’re taking our mission from the heart of Peoria to the 99th floor of the Willis Tower.
We don't just want your logo; we want your leadership. Here is why partnering with us is the smartest move your brand will make this year:
- A "Money-Can't-Buy" Experience: As a partner, you aren't just attending an event; you are hosting your stakeholders at the most exclusive venue in the world. The 99th-floor Skydeck offers a prestige that reflects directly back onto your brand.
- Full-State Visibility: Why choose one market? Our 2026 series captures the loyalty of Central Illinois at McTOBERFEST and the influence of the Chicago area's elite at our Holiday Fundraiser.
- The "Halo Effect": We’ve spent over 25 years building a reputation for transparency and compassion. When you stand with the Brothers McMurray, you inherit the trust of a community that knows we deliver on our word.
The Mission: Your Impact in Motion
When you sponsor this series, you are a co-author of the next chapter in the fight against cancer. Your support:
- Funds the Breakthroughs: Directly powers research that saves lives.
- Supports the Survivors: Offers a safety net for families during the crisis.
- Strengthens the Community: Proves that when Illinois businesses lead, people heal.
McTOBERFEST
September 26, 2026 - West Peoria, Illinois
McTOBERFEST brings nearly 200 community members together for a festive afternoon of fun and fellowship at Jimmy's Bar. We proudly collaborate with OSF HealthCare Cancer Institute as an independent community partner united by a shared commitment to their mission. Now in its 4th year, your sponsorship earns authentic, local visibility alongside a cause that truly matter.
Click here to sponsor or contribute an in-kind donation for this event.
annual holiday fundraiser
December 5, 2026 - Chicago, Illinois
More than 300 guests from across the United States gather for a night where your brand is woven into an electric, high-touch experience above the city. From gourmet bites and live music to a silent auction and heartfelt giving, sponsor visibility feels elevated and impossible to ignore.
For more than 25 years, this legacy evening has elevated brands and united partners around a mission to conquer cancer together. Brothers McMurray is proud to work alongside the Robert H. Lurie Comprehensive Cancer Center at Northwestern University in a valued community partnership.
Scaling New Heights in the Battle Against Cancer—One Story, One Floor, and One Community at a Time.
- The View & The Vibe: Take in 360-degree views stretching across four states from a world-class party that is truly in a league of its own.
- The Soundtrack: High-energy live music will vibrate through the 99th floor, keeping our spirits as high as the altitude.
- The Flavors: Embark on a curated culinary journey featuring our signature Mezze Experience and festive holiday libations.
- The Thrill: Bid on the extraordinary in our Premier Silent Auction, featuring luxury tech and bucket-list travel packages.
- The Magic: With the Willis Tower as our canvas, expect the unexpected—from celebrity sightings to surprises that can only happen here.
**All VIP Tickets Include pre-event access to Chicago Museum and access the Ledge ™ (103rd Floor)
***All Premium Tickets Include pre-event access to Chicago Museum
Medallion Sponsor - $5,000
Friends & Family Sponsor - $500-$999
Silver Sponsor - $1,000-$4,999
1 available
Own the crown jewel of the evening with exclusive "Powered by" naming rights, premier placement across event branding, 8 VIP tickets, and reserved seating. This is the ultimate power move for maximum prestige and visibility.
Silver Sponsor - $1,000-$4,999
Friends & Family Sponsor - $500-$999
Silver Sponsor - $1,000-$4,999
5 available
Enjoy 4 VIP tickets and prominent silent auction visibility throughout the evening. A smart, high value way to stay in front of mission-driven guests.
Friends & Family Sponsor - $500-$999
Friends & Family Sponsor - $500-$999
Friends & Family Sponsor - $500-$999
Recognition across all digital platforms before, during, and after the event, plus 2 Premium tickets. A warm, accessible way to support the mission and be part of the celebration.
In-Kind Partner
Friends & Family Sponsor - $500-$999
Friends & Family Sponsor - $500-$999
Products/Goods for
Silent Auction or Raffles.
Donate products or goods to the silent auction or raffle for a visible, meaningful contribution that helps make the event a success.
Entertainment Partner - $4,000
Mezze & Mixology Partner - $2,000
Mezze & Mixology Partner - $2,000
1 Available
Own the stage with exclusive main stage signage and a dedicated emcee introduction spotlight. Includes 6 VIP tickets and reserved seating for your team.
Mezze & Mixology Partner - $2,000
Mezze & Mixology Partner - $2,000
Mezze & Mixology Partner - $2,000
2 Available
Your brand is literally in every guest’s hand all night long at every food station and bar on the 99th floor of Skydeck Chicago. Includes 4 VIP tickets and reserved seating for your guests.
Photography Sponsor - $1,200
Mezze & Mixology Partner - $2,000
Photography Sponsor - $1,200
2 Available at $600 each
Brand visibility on every guest photo with step-and-repeat backdrop placement and a digital overlay on each image. Includes 2 Premium tickets to the event.
Coat Check Sponsor - $800
Mezze & Mixology Partner - $2,000
Photography Sponsor - $1,200
2 Available at $400 each
First and last touch branding at the entrance, greeting every guest as they arrive and leave. Includes 2 Premium tickets to the event.
Elevated Experience Partner - Varies
Elevated Experience Partner - Customizable Packages
Elevated Experience Partner - Customizable Packages
This role goes beyond the banner with immersive custom experiences guests will talk about all year. Experience ideas include:
Naughty or Nice Ice Luge
- $1,800
1 Available
with your company logo and a customized signature cocktail/mocktail. Includes 4 VIP tickets
Churned By Gelato Cart - $3,500
SOLD OUT
with your company logo branded
This role goes beyond the banner with immersive custom experiences guests will talk about all year. Experience ideas include:
Naughty or Nice Ice Luge
- $1,800
1 Available
with your company logo and a customized signature cocktail/mocktail. Includes 4 VIP tickets
Churned By Gelato Cart - $3,500
SOLD OUT
with your company logo branded on cups or napkins with special Churned By signage. Includes 4 VIP tickets
Elevated Experience Partner - Customizable Packages
Elevated Experience Partner - Customizable Packages
Elevated Experience Partner - Customizable Packages
Join a creative session to build unique sponsor experiences that elevate the attendee journey and showcase your commitment to our mission.
Have an idea you’d
love to bring to life?
We’d be excited to hear your creative sponsorship or partnership concept and explore how we can shape it into something memorable that elevates your brand and supports the mission.